Business Valuations
The Trusted CFO support Partners for Australian Business
Clear, practical advice that supports confident decision-making.
Cash flow and profit focused to strengthen financial performance.
Strategic growth support aligned to your business goals.
Responsive and proactive in supporting your business, every step of the way.
Experienced CFO-Level Expertise
Practical CFO leadership built on real-world experience.
Trusted Partner Approach
Reliable support that is collaborative, not transactional.
What Does a CFO Do in a Business Valuation?
Business Valuation Services for business provide structured, data-driven business valuations based on EBITDA, industry multiples, risk profile and projected cash flow.
As owners, we often overestimate or underestimate our company’s worth. A professional valuation from Virtual Advisors provides clarity grounded in Australian market conditions.
Valuation support includes:
- Historical performance analysis
- EBITDA adjustments
- Industry benchmarking
- Risk assessment
- Growth modelling
- Capital structure review
Valuations are essential when:
- Preparing for sale
- Bringing in investors
- Managing partner buyouts
- Planning succession
- Evaluating acquisition opportunities
Understanding real value allows you to make rational decisions instead of emotional ones.
How is a small business valued in Australia?
Most SMEs are valued using EBITDA multiples adjusted for growth and risk. Business Valuation Services for Small Business ensure valuation metrics are accurate and defensible.
Can improving margins increase valuation?
Yes. Even a small margin improvement can significantly raise enterprise value due to multiple expansion.

Real Reviews from our Customers
A Trusted Reputation for CFO Support Services across Australia
Reviews Summary
When small business owners engage us for CFO support services for small business, they consistently talk about one thing: feeling in control again. We’re known for making the numbers clear, practical, and genuinely useful, so you can make confident decisions without getting buried in spreadsheets. Clients regularly mention how responsive and easy we are to deal with, especially when cash flow feels tight or you’re juggling growth, staffing, and day-to-day operations. We’re also valued for being proactive, flagging risks early, explaining options in plain English, and helping set priorities that move the business forward. Most importantly, our reviews reflect trust: we integrate with your team, keep communication tight, and deliver finance leadership that feels like having an experienced CFO on your side, without the overhead of a full-time hire.
Working alongside Josh Gorton has been a privilege. His leadership, dedication, and strategic foresight have been transformative for Plant Grow Pick. When faced with financial instability, Josh was quick to act, steering the company into voluntary administration and engaging BDO auditors for a comprehensive financial review. This decision marked a critical turning point for the business. Josh’s impact extended far beyond financial management. He successfully streamlined our payroll function, ensuring greater efficiency and reducing administrative burden. I wholeheartedly recommend him as an exceptional Financial Controller and mentor, whose contributions have had a lasting positive impact on our business.
Partnering with Josh has been a game-changer for our retail and ecommerce operations. Their expertise in financial product pricing enabled us to structure our pricing strategy to protect margins — even during peak sales periods. They also implemented a systemised POS with robust stock controls, ensuring consistent product availability across all channels while helping us reduce excess stock holdings and improve cash flow. With their strategic financial insights and operational support, we’ve achieved greater stability, improved margin performance, and a more responsive supply chain.
Working with Josh has transformed the way we manage our finances across manufacturing and distribution. Their deep understanding of the industry’s unique challenges — from inventory management and cash flow forecasting to cost control and margin analysis — has been invaluable. They also helped us strategically leverage trade finance facilities, ensuring our procurement processes could meet growing sales demand without disruption. With their support, we’ve improved financial visibility, reduced operational inefficiencies, and made more strategic decisions. Thanks to their expertise, we’re not just meeting our targets — we’re exceeding them.
Business Valuations FAQs for Business Owners
How is a small business valued in Australia?
Most valuations are based on EBITDA multiples, cash flow performance and industry benchmarks. Accurate financial data is critical for a defensible valuation.
How much does a business valuation cost?
Standalone valuation reports can range from $5,000 to $15,000 depending on complexity. Ongoing CFO services often incorporate valuation modelling as part of monthly advisory support.
What multiple do Australian small businesses typically sell for?
Many SMEs sell between 3-6x EBITDA depending on risk profile and growth prospects. Strong governance and recurring revenue can push multiples higher.
Can a valuation help with shareholder disputes?
Yes, an independent financial valuation provides clarity and fairness in shareholder negotiations. It supports transparent decision-making.
Why work with Virtual Advisors for valuation modelling?
Virtual Advisors builds valuation models grounded in accurate forecasts and industry data. This ensures your numbers stand up to scrutiny from investors or buyers.